THE PROBLEM
The PDT resources were dispersed across multiple databases, with each product maintaining its own dedicated space, many of which remained incomplete or unintegrated. This fragmentation made it challenging for the team to access the necessary resources they needed for daily operations, leading to significant time loss and reduced productivity.
THE SOLUTION
Create a centralized, organized resource that consolidates an overview of all processes along with direct access links to various materials currently hosted across multiple spaces. The aim was to develop a live digital document that could be effortlessly updated, with the flexibility to print individual sections separately, and on demand.
VISUAL IDENTITY
The target audience includes creatives across all levels within the Product and Design Team. Drawing inspiration from the design world, and embracing the challenge of balancing simplicity with refinement, the minimalist CMYK concept was developed to evoke clarity, but also visual impact.
The positive reception of the manual's identity led to its widespread adoption by the team, including the PDT weekly newsletter, and other materials.
PROJECT OVERVIEW
Client: Product and design Team (PDT) – Social Security Administration // Yorktel
Art Director: Kimberlee Martin
Designer: Gabriela Venetucci
Scope: Phase I: Report Design // Phase II: Visual Identity // Phase III: Templating
