Bipartisan Policy Center (BPC)

BPC approached us to assist with their brand identity refresh, aiming to emphasize that fostering collaboration is more vital than ever in today's highly polarized political landscape. My role involved creating and refining templates for a variety of materials, ensuring they effectively conveyed the core message of bipartisanship, highlighting the significance of BPC's work.

Two-Line Concept

Serving as a conceptual foundation for the layout refresh, the business card was the first product updated. A two-line concept highlighting the primary colors—red and blue—in equal importance, with lines crossing the top and bottom, against a clean background, resulting in a balanced and clean visual.